ICYMI: Demystifying Data Collection- How to Ask for Demographic Information from Visitors, Board, and Staff
Susie Wilkening of Wilkening Consulting joined CT Humanities and the CT League of History Organizations (CLHO) for a virtual info session on how to navigate best practices when collecting demographic information from visitors, board, and staff. The session was free and you may access the recording here. Also available is the Zoom chat log so that you may have reference to the discussion and questions asked.
If you are not a League member and found the workshop useful, we at CT Humanities encourage you to consider joining CLHO.
Thursday, July 14, 2022
Join Susie Wilkening of Wilkening Consulting, in partnership with CT Humanities and the CT League of History Organizations to bring you a virtual info session to help you navigate best practices with data collection. The session will take place via Zoom and is free to all to register.
Asking your visitors, board, or staff to provide demographic information can feel awkward. Yet this information is critical for understanding audiences and representation. We’ll share best practices for ethically asking these questions, provide templates, and talk through scenarios you may encounter. We’ll also allow plenty of time for any questions you have.
Susie Wilkening is the principal of Wilkening Consulting, a museum audience research firm based in Seattle, WA. She is working closely with Connecticut Humanities to gather data on the cultural sector in Connecticut, and was the analytical might behind the 2021 Nonprofit Connecticut Cultural Census. Wilkening Consulting also partners with the American Alliance of Museums to field the Annual Survey of Museum-Goers, is currently working on a census of academic museums and galleries, and fields comprehensive research for individual museums. She is the author of Audiences and Inclusion: A Primer for Cultivating More Inclusive Attitudes Among the Public. You can find much of her research at wilkeningconsulting.com/data-stories.html.