ICYMI: Demystifying Data Collection- How to Ask for Demographic Information from Visitors, Board, and Staff

Join Susie Wilkening of Wilkening Consulting, in partnership with CT Humanities and the CT League of History Organizations to bring you a virtual info session to help you navigate best practices with data collection. The session will take place via Zoom and is free to all to register.

Asking your visitors, board, or staff to provide demographic information can feel awkward. Yet this information is critical for understanding audiences and representation. We’ll share best practices for ethically asking these questions, provide templates, and talk through scenarios you may encounter. We’ll also allow plenty of time for any questions you have. 

Susie Wilkening is the principal of Wilkening Consulting, a museum audience research firm based in Seattle, WA. She is working closely with Connecticut Humanities to gather data on the cultural sector in Connecticut, and was the analytical might behind the 2021 Nonprofit Connecticut Cultural Census. Wilkening Consulting also partners with the American Alliance of Museums to field the Annual Survey of Museum-Goers, is currently working on a census of academic museums and galleries, and fields comprehensive research for individual museums. She is the author of Audiences and Inclusion: A Primer for Cultivating More Inclusive Attitudes Among the Public. You can find much of her research at wilkeningconsulting.com/data-stories.html.