The Harriet Beecher Stowe Center received support for a robust marketing project to introduce the new Stowe House tour experience to the public, grow and diversify the house tour audience, and drive visibility and participation. The Stowe House reinterpretation has resulted in an engaging, compelling, and thought-provoking new experience for the public, replacing a traditional guided tour of period rooms. The tour uses conversation, immerses the visitor in Stowe’s world, connects the issues of her day with today, and illustrates Stowe’s impact.