Over the past five years, the Norwich Historical Society launched a number of initiatives designed to strengthen Norwich’s heritage tourism efforts via the “Discover Norwich” project. The Experience Historic Norwich vision includes continuing to make Norwich’s remarkable historic resources (buildings and sites) more visitor ready. Another portion will be creating a more complete heritage experience in Norwichtown capitalizing on eight historic buildings and landscapes and branding the Norwich tourism experience to create an authentic experience that links Norwich’s history through a series of themes. The marketing effort will help promote “visitor ready” assets such as the Slater Memorial Museum. The branding initiative will also focus on creating wayfinding signage that will direct residents and visitors to local businesses and historic sites. A consultant will be responsible for creating a business plan that will provide a heritage and cultural tourism strategy (and a sustainable financing component) to implement the vision.