Connecticut Trust is creating tailored audience-focused branding, development strategies, and a cohesive web presence as part of an overall, multi-part communications strategy, essential to the long-term success of the organization. Funding is for a portion of Phase 2 of the work, resulting in a strategy to allow the Connecticut Trust to better understand and communicate with a diverse set of stakeholders, in order to attract a greater diversity of revenue and new members that will enable the Trust to sustain its mission over time.