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TO DYE FOR: How Toxic Fashion Is Making Us Sick by Alden Wicker (virtual event)
June 29 @ 2:00 pm - 3:00 pm
Avon Free Public Library, 281 Country Club Rd
Avon, CT 06001 United States
Join us for a virtual event with Alden Wicker, to discuss TO DYE FOR: How Toxic Fashion Is Making Us Sick.
Utterly eye-opening and engrossing, you will never look at your clothes the same way again after reading this book. Alden Wicker demystifies the toxic process behind how our clothing is made in page-turning detail.” –Amy Odell, author of Anna: The Biography
A Silent Spring for your wardrobe, TO DYE FOR is a jolting exposé that reveals the true cost of the toxic, largely unregulated chemicals found on most clothing today. In TO DYE FOR, Wicker reveals how clothing manufacturers have successfully swept consumers’ concerns under the rug for more than 150 years, and why synthetic fashion and dyes made from fossil fuels are so deeply intertwined with the rise of autoimmune disease, infertility, asthma, eczema, and more.
For the book, Wicker traveled all over the U.S. and to India, gathering first-person accounts from those suffering from modern diseases like Multiple Chemical Sensitivity (MCS), also known as Toxicant Induce Loss of Tolerance. This condition is triggered when the body reacts to chemical exposure by shutting down, causing brain fog, extreme fatigue, breathing problems, hives, rashes and more. Today it’s estimated that twenty percent of the population is chemically sensitive, and Wicker shares the biological mechanism, discovered in the past few years, for the first time in TO DYE FOR. In the process she explains how we got here and what the stakes are, offering guidance on what each one of us can do to fight for a safe and healthy wardrobe—and world—for all.
Author Alden Wicker is an award-winning journalist, sustainable-fashion expert, and founder and editor-in-chief of EcoCult. She’s published investigative pieces for The New York Times, Vogue, Wired, and has been interviewed for the BBC, NPR, Reuters, Fortune, CBC, and more. In 2021, Wicker won the American Society of Journalists and Authors Award for business reporting.
Please register; Zoom links will be sent out before the event.